Even though we have issued the last few years call to actions entitled, “St. Paddy’s Day” (which is the correct spelling and Officially Recognized in Ireland due to the Irish name Padraig is Anglicized Patrick) we kept getting angry responses telling us we are wrong and it’s “Patty’s Day” (which in a way we could see as Patty may be construed by some to be a contraction of Patrick) even though “Patty” is a contraction for Patricia not Patrick.
This got us thinking, well if we have such a negative response from some for being right, what happens if we capitulate and spell it wrong? Well, we did! We decided to split test our announcement “Paddy” to some and “Patty” to others. We were surprised at the results…
Of our 10’s of thousands of subscribers, the engagement (people responding via communication) was the same, less than 5%. Of that response, there were more convinced that we made a horrible error with “Patty” but only by a slim margin. In comparing results, some who in past years were upset at “Paddy” were now upset with “Patty”. This has led us to one conclusion: We will only use St. Patrick going forward as surely there can be no contention on that…or can there? We suppose time will tell.
In the meantime, thank you for all being valued and appreciated customers and participating in our informal survey. Keep Calm and Carry On!